Automating the Pre-Show

It seems like only yesterday that the American public vowed that it would never sit through a series of pre-show advertisements in a movie theatre. Quite apart from that uncomfortable feeling that one’s thoughts might be controlled or manipulated by global brands, audiences couldn’t see cinema advertising as entertaining. Furthermore, Americans are over-familiar with countless dull infomercials shown in captive audience situations such as domestic airline cabins. So it might be fair to assume that it is a public naturally suspicious of being trapped and force-fed sales propaganda.