Cinema Ad Market Is A Blockbuster, Jump 21 Percent

CINEMA ADVERTISING CONTINUED ITS EXPLOSIVE growth in 2005–with revenue surging 20.6 percent to almost $528 million from about $438 million in 2004, according to a report released today by the Cinema Advertising Council (CAC). The 2005 results, tabulated by Miller, Kaplan, Arase and Co., follow several years of sustained double-digit growth–and the industry hopes for similar growth in 2006, according to Bob Martin, president of the CAC.