BUG Norway creates world’s first 3D digital cinema advert Car advert for Mitsubishi unveiled at Cannes Lions’ SAWA seminar on future of cinema advertising

Norwegian post-production and graphic design/animation studio BUG have created the world’s first digital 3D cinema advert, which will premiere today at the Screen Advertising Word Association (SAWA) seminar ‘The Best Ideas Come From Cinema – In 3D’. The highly anticipated event is part of the Cannes Lions, the world’s most prestigious advertising event, where the best adverts from around the world are showcased each year. The advert for Mitsubishi’s new range of cars was animated and rendered in 3D by BUG, one of Scandinavia’s fastest growing and most innovative digital studios and is currently screening in 2D.