28thJune 2006: Movie buffs had a 4-dimensional reason to celebrate last evening, as Orama – Mumbai’s first 4D theatre was launched with much pomp at Atria. The rains too – couldn’t hold back movie enthusiasts from experiencing the much sought after virtual phenomena. All hell set loose ? literally ? as the ‘Haunted House’ – an animated 3D film thrilled the viewers with its sensory effect. Mr. Anckur Choksey, MD, Orama played the perfect host as family and friends participated in the first screening of this virtual experience