Deal Gives REAL D Cinema the Largest Digital 3-D Cinema Platform Worldwide. LOS ANGELES & PLANO, Texas–(BUSINESS WIRE)–July 17, 2006–REAL D, the leader in the delivery of premium digital 3-D experiences, and Cinemark USA, Inc., a major theatrical exhibitor, today announced a landmark deal to equip up to 150 Cinemark Theatres with REAL D Cinema systems for the exhibition of digital 3-D content.