It is customary with retrospection at the end of the year. But rather than looking at the box office of the past 12 months, we wanted to take you back a whole century, to the start of the most important corporate partnership in the history of cinema exhibition. 1916 was the first year Coca-Cola ever appeared on the big screen. In the 100 years since the Coca-Cola Company has only grown in importance to the movie business – both on and off screen.
Source: 1916-2016: 100 Years of Coca-Cola on the Big Screen – Celluloid Junkie
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