The big winner on the night was Kia, Havas Media Network and Havas PLAY’s ‘Kia Driving to the Electric Future with Independent Cinema’ campaign.
Kia’s new global brand positioning of ‘Movement that Inspires’ embodied everything it wanted to be known for: a progressive leader that champions technology, sustainability, electrification and mobility. With this new brand positioning, Kia needed to engage a new affluent, discerning target audience of ‘modern progressives’, and fully embraced all aspects of independent cinema to achieve this.
Source: https://www.lbbonline.com/news/2023-digital-cinema-media-awards-winners-announced