Cinema in China: opportunities and obstacles Box office to double in China 2010

London 31st January 2007: The latest research from media analyst Screen Digest’s Cinema Division, conducted with leading entertainment research firm Nielsen NRG, concentrates on China. As a market with over 1.3 billion people and one of the world’s fastest growing economies, China has the potential to become the world’s largest cinema and home entertainment market but, as identified in the report, currently has a number of obstacles to realising this potential.