– INNOVATIVE APPMOVIE BUILDS ON PARTNERSHIP WITH CIVOLUTION AND SERVICE2MEDIA TECHNOLOGIES –
2CFILM, the film company recently launched with the backing of Imagine Nation and taking a revolutionary approach to the way that audiences experience film content, today announces the first of its productions. App is the world’s first motion picture to be supported by a synchronised second-screen application for use in the cinema.
App – the ground-breaking first film in a series of titles on 2CFILM’s development slate – will be supported by content available through an application for iPhone and Android devices. App has been made possible through the use of powerful technology based on SyncNow® digital watermarking by Civolution and the advanced –cross app development capabilities of Service2Media.
The narrative of the thriller centres on the app that becomes an autonomous force. Cinema audiences will be able to follow a parallel storyline via the app content, bringing the big screen and the mobile device together throughout the film. App is due for release in the Netherlands on 24 February 2013, and will be distributed by Just Film Distribution.
2CFILM, Civolution and Service2Media have entered into a unique partnership to create multi-screen film experiences throughout the lifecycle of movies, in cinema, DVD, linear and, on-demand television and online. The award-winning SyncNow feature allows the mobile app to automatically synchronise itself to the movie whenever and wherever the movie is watched, adding another dimension to the experience.
Robin de Levita, Chief Creative Officer, Imagine Nation, says: “App will immediately present an exciting challenge to the way that we think about the cinema experience – it might even potentially start a trend where consumers will turn their phones on, not off, when they go to the cinema.”
Edvard van ‘t Wout, Founder, 2CFILM, states: “App is our first step on to the international stage with our new approach to film, creating commercially-successful films that fit with how today’s audiences consume content and which resonate with the modern world.”
Geert Kolthof, CEO and Co-founder, Service2Media, adds: “Delivering sophisticated app experiences on multiple devices that give the best possible user experience is our forte. With the creative skills of 2CFILM and supporting technology from Civolution we would expect to deliver a stunning and innovative experience.”
Alex Terpstra, CEO, Civolution, adds: “This is a first of a kind synchronised multi-screen experience for cinema and other forms of distribution. It takes full advantage of the latest state of technology and creative skills, united in a unique partnership, defining a new level of entertainment experience leveraging people’s smart mobile devices.”
2CFILM was created by Imagine Nation, the global media content company focused on TV, film and live entertainment, recently launched by Kees Abrahams and Robin de Levita. The new venture sees Abrahams and de Levita join 2CFILM as producers alongside Edvard van ‘t Wout, Producer and Founder, and Creative Director Bobby Boermans.
About Imagine Nation
Imagine Nation is a new global media content company focusing on Live Entertainment, Film and Television, set up by award winning theatre and media producer Robin de Levita and former Who Wants to be a Millionaire? owner Kees Abrahams.
Imagine Nation provides a platform to develop and exploit content across multiple genres and distribution platforms, including second screen and online. It also incorporates more technical solutions into traditional forms of media.
The company is a digitally-enabled media business working with IP and content partners across the world to help drive the global success of content with high growth potential.
Kees Abrahams, CEO of Imagine Nation, was formerly President of International TV Production at Sony Pictures Television and co-founder and former CEO of Who Wants to be a Millionaire? owner 2waytraffic. Robin de Levita, the international award-winning theatre and TV producer and creator, heads up the creative department as Chief Creative Officer. Chris Pye, known for senior roles at the BBC, ITV and Sony pictures is the company’s non-executive Chairman.
The company has offices worldwide in Amsterdam, New York and London and is being advised by Oakley Capital Corporate Finance.
About Service2Media
Service2Media is an app platform provider for the creation of core and critical apps for smartphones and tablets. Service2Media App Lifecycle Platform – M2Active ™ – enables customers and partners to deliver mobile app portfolios that have the ability to keep pace with the rapid developments in the mobile technology market. Service2Media’s clients and partners include companies such as Al Jazeera, Rabobank International, Bertelsmann, Capgemini, Springer, Atos, Reed Elsevier, Liberty Global, Telegraph Media Group, Abu Dhabi Media Company, LBi, Achmea, SNS Bank and Ajax. Service2Media has offices in the Netherlands, UK, Spain, UAE and the USA. More information is available at www.service2media.com
Service2Media has offices in the Netherlands, UK, Spain, UAE and USA
About Civolution
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online); @Civolution.
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