Movie Theater Incentives: What Works? What Doesn’t?

In heading back to our roots on discussing the theatrical side of cinema, I caught a recent piece over at Cinematical titled The Exhibitionist: Moviegoing Incentives by Christopher Campbell. The article is a lengthy introspective on Christopher’s thoughts recently while choosing between two local theaters purely based off of incentive. It’s a great look at a regular moviegoer’s thoughts and opinions when considering movie theaters, whether looking at it from a marketing standpoint, or from a layman’s standpoint of choosing the best option. The article really lead me to wonder, at movie theaters are there certain incentives that work and certain incentives that don’t?