European digital cinema foundations are being laid for mainstream market take-up in 2008. Arts Alliance deal acts as a market catalyst

The latest report from media analysts, Screen Digest, entitled ‘Digital Cinema: Global and European roll-out, business models and forecasts to 2012’, argues that Europe has reached a tipping point for digital cinema development and is ready for a wide-scale roll-out. As David Hancock, the report’s lead author and Screen Digest’s Head of Cinema argues “The insurmountable obstacle of exhibitor access to key content has been removed with four studios now backing a roll-out programme and the building blocks for a mainstream market deployment are in place.”