The great news is that after advertising the site as a leisure investment at least 2 cinema companies have put a bid in for the former Ritz Building on Northampton Road. Even better, the news is that one of them put in a fair and realistic bid. That is, the full market rate for the land. This is the first time in 3 decades that the town has been able to claim that a serious cinema group has actually bid at full price for the land and has made a commitment backed by cash. The company has drawn up full plans for a 6 seater digital cinema.