I’m a big movie fan, so you’d think I would enjoy going to the cinema. To be honest, I kind of still do. Where else can you see the newest movies on a nice big screen with great sound? But a part of me sees the actual experience as a chore. Yes, I want to see movies in the cinema, but there are so many things wrong with the cinema experience that I wonder if it is actually worth it. If you have a big enough TV set at home, what is the added value of going to the cinema? The traditional concept of the movie-going experience desperately needs a complete reinvention (FourStarters did a post about this a while back).