UK screen advertiser bags two new contracts.(ADVERTISING)(Pearl and Dean Ltd. wins contracts from Vue Cinemas and Bloom…

UK screen advertiser Pearl & Dean has won two significant screen advertising contracts. After a disappointing start to the year (see 2005/59b2), Pearl & Dean has won the advertising contract for seven Ster Century sites now incorporated into Vue Cinemas (see 2005/150b3). Vue now has 49 multiplexes with 496 screens. The contract takes in Ireland-a key target for Pearl & Dean. Ireland is undergoing a second wave of multiplex growth, and Pearl & Dean is keen to expand its presence. It recently won the contract for a new nine-screen multiplex