Cinema Chain Urges Digital Change at Cinema Expo

Steve Knibbs, COO of Vue Cinemas, has urged distributors to start making more digital trailers alongside their digital films. In December 2007, the UK cinema chain opened Europe’s first all digital 10-screen multiplex in Hull and Knibbs told attendees at this year’s Cinema Expo conference in Amsterdam of the benefits and teething problems of running an all-digital theatre. He said that since the multiplex’s inception, 85% of films on offer were shown in digital but when it came to showing trailers, only 26% of them were available in digital format