PROGRESS AT LAST

Until recently, the European digital rollout was similar to watching a glacier in motion. At times, there seems to be no forward movement. Only when viewed over time and from a distance was there any apparent progress. However, in the past year, we have seen announcements from two major European-based digital-cinema providers that they are now able to offer exhibitors Hollywood-supported incentives covering up to 15,000 screens. These new business plans provide the European market with a solid foundation for future growth.