THE ROLLOUT ROLLS ON

After months of inching along, the U.S. digital-cinema rollout is finally showing signs of momentum again as we move into the second phase of deployments with what will eventually amount to over a billion dollars of equipment purchased. In July 2008, Digital Cinema Implementation Partners (DCIP), the consortium made up of Regal Entertainment, AMC Theatres and Cinemark and representing about 35% of the U.S. market, struck its first major conversion incentive deal with 20th Century Fox, with the other studios expected to follow.