Cineworld puts digital at centre of new strategy

ineworld has overhauled its website as it looks to become the UK’s leading cinema and film brand. The cinema chain, which has over 800 screens at 71 locations across the UK, has relaunched its website and increased its focus on local advertising to become a key film portal. The new-look site has greater emphasis on content around current and upcoming films, including trailers and information about cast and crew.