At Sony Digital Cinema we’re always giving viewers unforgettable experiences they won’t get anywhere else. We raised the bar for sheer picture quality when we developed 4K as the gold standard for cinema projection, long before anyone else. And today our 4K cameras let directors capture the emotion in any scene with clarity, colour and contrast that exceeds 35mm film.
Source: 4K Live: the exciting future for Event Cinema? | John Bullen | Pulse | LinkedIn