Odeon, UCI Cinemas tie up with Qube for digitisation

Odeon and UCI Cinemas, the largest cinema operator chain in Europe, have entered into a tie-up with Qube Cinema to install Qube XP-D digital cinema servers. The initiative is part of their 110-screen digitisation plan across the region. Qube Cinema is a subsidiary of Chennai-based Real Image Media Technologies, the only Indian company to compete in the international standards-compliant digital cinema market.