Kodak Is First to Demonstrate Fully-Integrated Ads on the Server

At ShoWest, the annual industry convention opening next week for the exhibition and motion picture distribution industries, Kodak will be the first company to demonstrate the fully-integrated ability to show advertising and other pre-show material on the Kodak server used to playback feature movies. The result will be a smoother presentation to cinema audiences, more detailed audit reporting for ad suppliers, and simplified booth operation for theatre owners.