Leading cinema ad firms consider merger

A potential merger between National CineMedia and Screenvision, which together have control over most of the ads seen in movie theaters, could have antitrust implications, according to this article. “I’m not sure that [a combination] is possible from an antitrust perspective,” said Lazard Capital Markets analyst Barton Crockett. “It would affect some advertisers, studios and independent theater chains that like to play those two [companies] against each other.” USA TODAY (05/26)