It looks like Amazon, which now owns just under a third of Lovefilm in the UK (and merged it with its UK and German DVD rental businesses last year), and the remaining shareholders consisting of Arts Alliance Media, Index Ventures, Balderton Capital, DFJ Esprit and company management all want a “liquidity event”. In others words, they probably want to sell LoveFilm. It’s clear Netflix in the US would be a natural fit, as hinted in the FT.