Of Dollars and Values

The world’s exhibitors are in the process of spending close to $10 billion to transform their theatres from film to digital. One of the goals of this transformation is to enable exhibitors to offer their patrons the opportunity to see movies in clean, crisp 3D. And while I share the same passion that many of you do for movies of all kinds and I want the movie business to flourish and grow, I also believe strongly that there are more important applications for this technology than just having the ability to show Shrek Forever After in 3D. Someday soon, as was demonstrated at the recent annual meeting of the American Society for Reproductive Medicine, digital cinema technology may be used to save lives.