Warner Bros. Pictures International Partners with ODEON & UCI Cinemas Group to Support the Expansion of Digital Cinema into UK

LONDON – (Business Wire) Continuing its commitment to deliver high quality entertainment across multiple formats, Warner Bros. Pictures International (WBPI) has entered into a comprehensive digital cinema deployment agreement directly with Digital Deployment Associates Limited to advance the conversion to digital cinema in ODEON sites throughout the UK. Under the agreement, Warner Bros. will supply digital feature films to DCI-compliant digital projection systems installed at all ODEON sites, and the Studio will make financial contributions supporting the digital conversion. The announcement was made jointly today by Veronika Kwan-Rubinek, President, Distribution, Warner Bros. Pictures International (WBPI), and Rupert Gavin, CEO of ODEON and UCI Cinemas Group.