One of the most important but baffling aspects of the cinema technology market is that innovation can come from anywhere, from any direction, or any point in time. Ideas are presented, systems developed, and equipment installed, all competing to better satisfy the filmmaker?s desire to create new and better experiences for moviegoers. Such is the case with 3D systems, where there is a competitive market for digital 3D vendors. To add to the mix, there have been recent announcements of two competitive 35mm film 3D systems: Technicolor 3D, from one of cinema?s best-known brands, and Oculus3D?, a recent newcomer to the market.