Alice in Wonderland’ Sets Stage for Dolby Showdown With RealD

March 12 (Bloomberg) – “Alice in Wonderland”, Tim Burton’s reimagining of the Lewis Carroll tale, is doing more than setting box-office records for a 3-D movie. It’s serving as a showdown between two rival projector technologies. On one side is the dominant format from RealD, a company in Beverly Hills, California. On the other: San Francisco’s Dolby Laboratories Inc., which rules the market for audio technology but remains an upstart in 3-D video.