Ryerson University Asks Is Everything Better in 3-D?

From its heyday in the 1950s to its current resurgence, 3-D technology has gone from a cinematic gimmick to a box-office gold mine. James Camerons Avatar, heralded for its creation of a three-dimensional fantasy world, is now the highest grossing movie ever. So it seems that audiences are keen on three-dimensional media productions, but do they really like it better than 2-D and what do they like about it? According to one Ryerson University researcher, the truth behind viewers perceptions of 3-D media is in their faces and eyes.