MEDIA Programme launches digital cinema strategy

European Commission’s MEDIA Programme has published a document outlining the opportunities and challenges for European cinema in the digital era. The study concludes that the EC has a role to play in the transition, especially in the areas of standardisation; collection and preservation of film in a digital format; regional support to digitisation; compatibility with Treaty rules; support to exhibitors of European films (MEDIA); and access to finance (EIB and MEDIA).