The $175m flop so bad it could end the 3D boom

At cinemas in Hollywood and beyond, children have been watching a big-budget 3D animated feature called Mars Needs Moms. Most will have been happy enough with the film, produced by Robert Zemeckis (who ranks as a pioneer of digital 3D film-making along with James Cameron)…..What these children don’t realise is that the film is at the centre of a ferocious debate about 3D ticket pricing that threatens to derail 3D film-making altogether.