Added dimension: Digital deployment fuels U.S. cinema ad growth

“The overall industry grew by 12.7% in 2010 to $658.23 million. That’s good news,” affirms Cliff Marks, president and chairman of the Cinema Advertising Council (www.cinemadcouncil.org), about the rise in cinema pre-show advertising and entertainment. “In the national, regional and local arenas, this represents the strongest growth we’ve seen since 2007.”