Theater owners look for life support in advertising

As we’ve been discussing ad nauseum for the past twelve months, you are not going to the movies anymore. You’d think that theater owners, knowing this, would be going out of their way to appease customers. So what genius plan have they come up with? You got it – more ads! According to an article in USA Today, theater owners have spent an estimated $150 million on attracting more pre-show advertisers.