Eyeing the End Game: Digital Cinema Promises An Entirely New Business

To fully describe the benefits of digital cinema, one would have to author a book, not a magazine article. The benefits go far beyond the mere confines of the movie theatre itself, encompassing everything from marketing to ancillary product sales that occur long after the movie/programming has left the theatre. Digital cinema is not simply a film theatre with digital projection systems; it is in fact an entirely new business with expanded programming and associated revenue streams. This is the end game to which we should aspire.