In April we reported from CinemaCon how exhibition history was recorded at Prestonwood Creek (Addison) in North Dallas, Texas. As the first film to be natively rendered in Dolby Atmos, Tom Cruise’s sci-fi adventure Oblivion opened there at the all-new LOOK Cinemas in the first auditorium built from the ground up with the revolutionary audio format in mind. Even more fittingly, the 70-by-50-foot screen (21 by 15 m) was appropriately branded by owner-operator Tom Stephenson.