Global cinematic giant GDC Technology is to partner with Cine Digital Ltd. to modernise Sri Lankan cinema. At a presentation this Tuesday to an assemblage of cinema representatives, Sachin Shetty, the regional head of GDC in India, said that Sri Lankan cinemas need to be completely revamped if they are to keep up with global standards. Traditionally cinemas have used ‘film reel technology’ in order to bring the blockbusters of Hollywood to the enthusiastic Sri Lankan audience, however, ‘this will not cut it anymore’.
With the emergence of various affordable extremely high quality TVs, the appeal to go to the cinemas that use the traditional film technology is rapidly decreasing, as they can experience a similar quality from the comfort of their home. In order to prevent the cinema industry from dissipating, Shetty states that the local cinemas need to be ‘digitalised’.
via GDC Technology and Cine Digital partner to modernise Sri Lankan cinema.