With short attention spans and information overload, capturing mindshare and spurring measurable action from audiences is more challenging than ever before. Exhibitor Magazine reported that 86% of respondents in a recent survey revealed that they used technology to enhance their events in 2014.
But navigating the numerous experiential marketing technologies available today can be daunting for event planners, and implementing event technology can be a risky undertaking if you don’t have a partner who understands how to leverage it to enhance your story, not detract from it. Which is why large-scale projection mapping has become a popular way to captivate keynote and general session audiences, increase foot traffic at tradeshows and exhibits, and boost shopper engagement at marketing activations.