Cinemark Expands Premium Concept With Upscale Theatre In Silicon Beach

Cinemark, the third largest cinema chain in the United States, can add nine more screens this evening to the more than 5,700 it operates throughout the country. This weekend marks the grand opening of the Cinemark Playa Vista and XD, the ninth and latest of the circuit’s NextGen multiplex venues which are geared toward offering high-end amenities. The opening signals Cinemark positioning itself as a ‘premium’ cinema brand and broadening the geographical footprint of upscale theatres in the US centre of moviemaking.