Getting in Sync: How your theatre brand can flourish in a multi-device world | FilmJournal International

The term “multi-device user” is thrown about a lot, but what does this actually mean for your theatre brand? Recent research found that theatregoers in America and Canada own more technological devices than the U.S. average. In fact, 73% of frequent moviegoers in North America own at least four different devices and three out of the four devices can be used to access the Internet (1). In particular, tablet owners in the USA are more likely to visit the theatre than smartphone and computer owners, and they spend 35% more on entertainment than the average American consumer (2).

Source: Getting in Sync: How your theatre brand can flourish in a multi-device world | FilmJournal International