Since its inception, cinema has always been synonymous with spectacle. Yet, in today’s world of digital diversions and state-of-the-art home entertainment, exhibitors are forced to think outside the box in order to attract audiences. In a weekly series of articles, we examine exactly how exhibitors embrace innovation in order to enhance the cinema-going experience.
Source: UNIC Innovation Digest – Edition 1: Beware the Sofa Trap! | UNIC