The movie and entertainment industry were among the hardest hit by the pandemic. Barely able to survive by pivoting to digital means, the industry’s traditional partners – the cinemas – were left in the dark, their future grim and uncertain.Movie theaters in the country have been closed since mid-March last year, leaving the dimly lit entertainment halls – once filled with lights and sounds of excitement and laughter – empty, cold and in absolute silence.With cinemas shuttered because of the pandemic, film companies were forced to find new distribution channels for their newly produced movies.A
BS-CBN Films, which includes Star Cinema, Cinema One Originals, and Black Sheep under its umbrella, was able to produce movies even without its regular platform, the cinema.The company in October last year decided to premier its newly produced local movies on digital, cable, and satellite TV.
Source: Streaming saves film industry as cinemas grapple with pandemic | Philstar.com