The issue, in part, is one of perceptions. Many Hollywood executives thought, and continue to think, that no one is interested in seeing films focused on Black and African people, said Moradewun Adejunmobi, a professor at the University of California, Davis, who studies African literature and pop culture.
She used the success of 2018’s “Black Panther” as an example. The film, part of a popular American superhero franchise, was expected to do well. But to make $1 billion worldwide in one month? Hollywood executives were taken aback, Adejunmobi said.”It’s that lack of imagination, that lack of understanding, that a film looking at a Black-centered world could do well,” Adejunmobi said.
Source: African cinema is more exciting than ever. Where’s its wider recognition? – CNN