Exhibitors are no longer going to rely solely on studios to drive consumers to theaters.
A lack of product during the pandemic, and a slow start to 2022, has led movie theater owners to be more aggressive with their marketing strategies.
They have become more innovative with food and beverage offerings and more flexible in the type of content they place on the big screen.
For big chains like AMC, Regal and Cinemark, the emphasis has been on adding live event streams, like concerts, sports and even Dungeons & Dragons campaigns.
Smaller chains are still investing in the theatrical experience, but they are more heavily using digital and social advertising to target their local communities.
Source: How cinemas are going beyond studio marketing to lure moviegoers back