I give RED Digital Cinema a lot of credit for the way they pushed motion picture imaging technology forward, not only with the technology they brought to market, but perhaps more importantly the way they got some of the other companies in the space to get off their laurels and start innovating to meet the competition initiated by this upstart company. However, one practice I have come to regret is the pre-selling of cameras before they actually exist, then sending them out the door to early adopters before they are fully debugged and bullet proof.
Source: Picking The Right Digital Cinema Camera To Buy Is Hard To Do | Digital Cinema Society