Year 11 and We’re Still Talking About Rollout

Eleven years have passed since the first public introduction of digital cinema at ShoWest. The industry has since come a long way and it has still a long way to go. With nearly 100 percent worldwide digital screen growth in 2009, and with the three major circuits in the US set to rollout in 2010, one might get the sense that digital cinema is on a roll. While the US is on track to convert approximately 50 percent of its screens, there is still the remaining 50 percent to think about, as well as the rest of the world.