Twentieth Century Fox and Loews Theatres Team to Make Movie-Promo History, Offering Free Content from Fox’s Summer Blockbusters via In-Theatre Bluetooth Technology

This summer, Twentieth Century Fox and Loews Theatres will make movie-promotion history, offering for the first time ever, free content from Fox’s summer blockbusters, in select Loews theatres, via Bluetooth technology. Fox and Loews will work with WideRay Corp., the leading provider of on-location content distribution platforms, to provide the technology that will power the fast, free and simple in-theatre download stations and back-end content management system.