Creating Big Waves: How Disney’s Marketing Brought The Masses Back For ‘Moana 2’; Sequel’s Promo Campaign Worth $100M+

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Moana 2 roared with a drone show over the Thames river, projection mapping on the cliffs of Capri, Italy, an immersive 3D LED Tunnel 360° “Gallery” in Florence, Italy; a big digital splash around Korean’s Shinsegae department store, as well as beach-themed takeovers.

 

Source: https://deadline.com/2024/12/moana-2-box-office-marketing-disney-1236190529/