Canon, a titan in the optics and imaging world, appears to be making a bold move into the AR/VR landscape, as outlined in its recent patent application US20230099286A1 (published today). While Apple Vision Pro sets its sights on delivering a luxury experience at a premium price, Canon’s approach seems poised to offer a mass-market alternative, leveraging its expertise in optics and its ecosystem of imaging products. This development could be a game-changer, addressing many of the criticisms leveled at the Vision Pro while carving out a unique niche for Canon in the immersive technology market.