Arts Alliance Rethinks Its Alternative Content Strategy

How hard is it to find success with alternative content? The answer is; very. So many variables have to fall perfectly in place to find success, much less profit. No matter whether it’s sports, concerts or cultural events, there are rights clearances to obtain, theaters to secure and screenings to promote. None of this is easy, though there are a number of companies that have managed to make a name for themselves in alt. content by routinely producing high profile events including, Arts Alliance Media (AAM), Cinedigm and Fathom Events.