The new millennium marked nothing short of a historic turning point for the exhibition business. Even though exhibition survived Y2K unscathed, its own reckless spending on megaplexes and overbuilding in the 1990s resulted in a series of bankruptcies that cast serious doubts on the industry’s future.
But perseverance and resilience, even during the Great Recession of 2008, proved doomsayers wrong. Exhibitors rebounded and confronted the biggest technological revolution since the advent of sound: digital cinema.
Source: A Century in Exhibition—The 2000s: From Bankruptcies to a Double Revolution – Boxoffice