In business, an innovation is the process of translating an idea or invention into a good or service that creates value for which a company’s customers will pay. It’s certainly one of the most overused words to describe a product or service these days, and for good reason. It’s truly the one word that is synonymous with risk-taking and organizations that create revolutionary products or technologies and often defines a company’s success. However, as widespread as this word is, innovation starts with innovators—and they are rare to find. You see, innovators change the world and make our life different.